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Make Google Trust
Your Brand.

Editorial backlinks from the UK's biggest publications. Real authority. Guaranteed placements.

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See where competitors outrank you
MKSJ+
150+ brands · 4.9/5 rating · 600+ placements secured
4.9
Top-rated
PR agency

See your Domain Authority score

Most brands sit at DR 20–40 and wonder why they can't rank. Editorial backlinks from national publications are the single biggest lever to move it — and we guarantee placement volume or your money back.

01

Pitch Before Competitors Do

Find story angles early, get your brand pitched to journalists before competitors notice the opportunity. We track press requests, editorial calendars, and trending topics in your niche around the clock.

New opportunity Telegraph · expert comment request on AI SEO
2 min ago
Editorial calendar Daily Mail · annual SME roundup, Jan 15
7 min ago
Trending topic Mirror · "AI in retail" series
18 min ago
02

The Placement Engine

Land editorial coverage in the Daily Mail, Telegraph and The Times using direct journalist relationships we've built over years — not cold outreach.

Daily Mail ✓ live DR 94
Telegraph ✓ live DR 93
Daily Mirror ✓ live DR 94
Metro in review DR 91
Get started →

Recent placements secured in

Daily Mail The Sun The Daily Telegraph Daily Mirror Metro Yahoo News Daily Express MSN Daily Star Daily Record Birmingham Mail Liverpool Echo New York Post Bristol Post
Definition

What are PR backlinks?

PR backlinks — sometimes called digital PR links or editorial backlinks — are hyperlinks earned when a tier-1 publication writes about your brand inside a genuine news story. They're not placed, rented, or exchanged. A journalist chooses to cite you, and the link comes with that citation.

Because they're editorial and come from trusted domains (Forbes DR 94, BBC DR 95, The Times DR 93), Google treats PR backlinks as the gold standard of authority signals. A single placement often outperforms 100+ guest posts for ranking lift.

More importantly for 2026: these are the exact publications that large language models — ChatGPT, Claude, Gemini, Perplexity — are trained on and actively cite in their answers. PR backlinks are how you get surfaced in AI search.

Not all backlinks are equal

  • PBN / low-quality
    DR 5–20 · Risk: high
  • Guest posts
    DR 20–50 · Impact: low
  • Niche edits
    DR 30–60 · Impact: medium
  • PR backlinks
    DR 85–95 · Impact: highest
The problem with most link building

Most backlinks don't move the needle
anymore. PR backlinks do.

Guest posts on no-name blogs, PBNs, directory links — Google devalued them years ago, and AI engines never trusted them to begin with. Only editorial mentions in real publications move authority.

Old-school link building

Won't build real authority

  • ✕ Guest posts on low-DR blogs
  • ✕ PBN networks
  • ✕ Directory submissions
  • ✕ Forum signature links
  • ✕ "Niche edit" link insertions
  • ✕ AI-generated content on link farms
DR impact
AI citations
Our approach
Digital PR placements

Builds real, compounding authority

  • ✓ Editorial placements in tier-1 media
  • ✓ Dofollow links from DR 85+ domains
  • ✓ Real journalists, real stories
  • ✓ Syndicated across publishing networks
  • ✓ Picked up by AI training crawls
  • ✓ Brand mentions in Knowledge Graph
DR impact
AI citations
Case study · B2B SaaS · 5-month retainer

From DR 24 to DR 71,
in five months.

A B2B SaaS client came to us after a year of flat organic growth. Their content was strong; their link profile wasn't. Inside 90 days, we'd secured their first Daily Mail and Telegraph placements. Six months in, they were ranking #1 for their primary money keyword and getting referral traffic from editorial coverage every week.

"Six months in and we're ranking #1 for our core terms. The Daily Mail piece alone paid for the year." — Marcus H., CMO · anonymised at client request
+47
DR points
18
tier-1 placements
#1
primary keyword
312%
brand-search lift
Domain Rating · Ahrefs
5-month growth
↑
DR 24 DR 71
M0M1M2M3M4M5
Our process

A four-step process
that actually lands placements.

No "we'll try" — every step has a defined deliverable and a guaranteed outcome.

Step 01

Research your story angles

We mine your data, industry, and expertise for angles journalists will actually want to publish. Each angle is tied to a target keyword and a specific publication.

  • Competitor backlink audit (Ahrefs, Semrush, Majestic)
  • Trending topic analysis tied to your keyword targets
  • Journalist-beat matching across 4,000+ relationships
Angle · FinanceForbes
"Why 67% of UK SMEs now invest in AI for SEO"
Relevance
Newsworthy
Keyword fit
Step 02

Craft the pitch

Our writers produce a full media-ready pitch — headline, original data, quotes attributed to you, and a hook tailored to each journalist's beat.

  • 100% human-written, AI-assisted for research
  • Unique proprietary data point in every pitch
  • Approved by you before anything goes out
From: press@yourbrand.com
To: journalist@forbes.com
New data: SMEs spending 3x more on AI SEO
Hi Sarah,

Quick one — we surveyed 1,200 UK SMEs and found 67% now treat AI SEO as a top-3 priority, up from 22% last year...
Ready to send
Step 03

Secure the placement

We pitch at scale through direct journalist relationships. Most pitches get a response within 48 hours. Coverage is often syndicated across partner publications for extra link equity.

  • 4,000+ journalist database across UK, US, EU
  • Average 3-5 outlets pickup per story
  • All placements confirmed dofollow before sign-off
Forbes · accepted — live in 5 days DR 94
Yahoo Finance · syndicated DR 92
Business Insider · in review DR 93
Entrepreneur · accepted DR 89
Step 04

Report & compound

Every placement is logged and tracked in Ahrefs, measured against ranking lift and referral traffic. You see exactly what moved — and we double down on what's working.

  • Monthly written placement report
  • 30-min strategy review with your account lead
  • Placement guarantee — pro-rata refund if we miss the target
Monthly report
March 2026 placements
✓ delivered
Daily Mail
DR 94
The Telegraph
DR 93
Yahoo News
DR 92
Daily Express
DR 90
MSN
DR 95
+12
DR points
5/4
Target hit
48h
Fastest
What you get

Everything included,
nothing hidden.

Flat-fee retainer. Every deliverable below, every month.

  • Guaranteed tier-1 placements Minimum 4 per month or pro-rata refund
  • Full pitch production Angle research, data, quotes, outreach — all handled
  • Dofollow verification Nofollow coverage doesn't count toward guarantee
  • Monthly written reports Every placement logged, DR tracked, rankings measured
  • Monthly strategy session 30-min review with your account lead
  • Syndication amplification Every placement pushed across partner outlets
Intelligence layer

The intelligence layer
behind every placement.

Tracking every link, every ranking, every competitor move. So nothing ships without evidence.

Backlink monitoring

Every placement tracked in Ahrefs. DR changes, link drops, anchor-text shifts — flagged within 24 hours.

Keyword rank tracking

We watch your target keywords daily in Google UK and US — see exactly which placement moved which term.

DR growth reporting

Monthly written report showing DR trajectory, placements live, and projected 90-day trajectory at current pace.

Competitor link intelligence

Alerts when competitors land a placement. We reverse-engineer their angle and pitch a stronger version — fast.

Transparent pricing

Flat-fee retainers.
No surprises.

Month-to-month. Cancel anytime. No setup fees. Guaranteed placements or pro-rata refund.

Starter
Test the waters
£2,500 /month
3 tier-1 placements / month
  • National press placements (DR 85+)
  • Full pitch production
  • Dofollow link verification
  • Monthly written report
  • Placement guarantee
Book a call
Most popular
Growth
For scaling brands
£4,500 /month
6 tier-1 placements / month
  • Everything in Starter
  • Premium tier-1 targets (DR 90+)
  • Syndication amplification
  • Monthly strategy session
  • Competitor backlink monitoring
  • Priority journalist access
Book a call
Scale
For market leaders
£8,000 /month
12+ tier-1 placements / month
  • Everything in Growth
  • Dedicated account lead
  • Original data / survey production
  • Quarterly strategy workshop
  • Sector-exclusive guarantee
  • Custom reporting integrations
Book a call

Bespoke campaigns from £6,000. One-off projects available. Get a custom quote →

Customer stories

Teams that used to get
ignored — now get cited.

"Six months in and we're ranking #1 for our core terms — and ChatGPT now recommends us by name. The Forbes piece alone paid for the year."

MH
Marcus H.CMO, Fintech Startup

"We'd tried three agencies before. None could land tier-1 media. These guys got us in BBC, The Times and Bloomberg inside 90 days."

SJ
Sarah J.Founder, B2B SaaS

"Our DR went from 24 to 71 in five months. But the real win is the referral traffic — and we're getting cited in Perplexity answers weekly."

KR
Kai R.Head of Growth, E-commerce
FAQ

Common questions about PR backlinks.

What are PR backlinks?
PR backlinks are editorial links earned through digital PR outreach to top-tier publications like Forbes, BBC, The Times and Bloomberg. They're naturally placed within real news articles and carry the highest SEO authority of any link type.
How much do PR backlinks cost?
Our retainers start from £2,500/month for 4 guaranteed tier-1 placements. One-off campaigns from £6,000. Exact pricing depends on publication targets, story complexity, and volume.
How long does it take to see results?
First placements typically land in weeks 3–6. Ranking lift follows 30–90 days later as links are crawled, indexed, and trusted by Google. AI-engine citations typically start appearing once you have 3+ tier-1 placements live.
Are the links dofollow?
Yes — we only work with publications that provide editorial dofollow links. If a placement ends up nofollow, it doesn't count toward your monthly guarantee.
What if you can't land a placement?
Every retainer includes a minimum guaranteed number of placements per month. If we fall short in any month, you get a full pro-rata refund — no questions asked.
Do you write the content, or do we?
We handle everything — angle research, data gathering, quote drafting, and the full pitch. You review and approve before we send. Most clients spend under 30 minutes per month on this.
Will this really help with ChatGPT, Perplexity, and Gemini citations?
Yes. All major LLMs are trained on, and actively crawl, tier-1 publications. Editorial placements in those publications are currently the highest-leverage way to get your brand surfaced in AI answer engines.
How is this different from a PR firm?
Traditional PR chases brand mentions; we chase SEO value. Every placement has a keyword target, a dofollow link, and a measurable impact on your authority — reported monthly.
What industries do you work with?
Mainly B2B SaaS, fintech, e-commerce, and professional services. We don't take on gambling, adult, or CBD brands.
Let's talk

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